New York loves a spectacle, and come holiday season one of the best in town is the elaborate windows at Bergdorf Goodman that attract thousands of New Yorkers and visitors every year.
The anticipation is sustained year-round by innovative window displays that do far more than herald the changing winds of fashion. Bergdorf Goodman windows are legendary for their artistry, detail, smart references, and sly visual jokes.
Who could forget the Dada-inspired upside-down display in summer 2006, or the extraordinary white paper-sculpture dreamscape from holiday 2000? The surreal worlds conjured behind the glass are as varied and fully realized as a three-ring traveling circus, a Louis XIV confectionary, and an Edwardian portrait sitting—artistic visions created by the Visual Department of Bergdorf Goodman. Like the best advertising and the best art, the windows’ statements are nothing if not memorable.
Says the store’s director of visual presentation, David Hoey, “We’re drawn to extremes here. Minimalism is great. Maximalism too. What we avoid is medium-ism.”
This volume presents the best of the past decade of memorable tableaux, sidewalk shadow boxes, you could say, in a covetable collector’s edition.
Pub. Date: December 2012
Format: Hardcover , 300pp